Who we support
Financial support should be understandable and accessible to everyone.
We want to make it easier for people who may struggle to access conventional professional support to ask questions and take informed next steps.
Inclusive by design
Support that meets people with respect.
Financial matters can feel harder to manage when information is unfamiliar, systems are difficult to access or asking for help feels uncomfortable.
Purple Elm has a particular interest in reaching seldom-heard communities, including South Asian and Muslim communities, while remaining inclusive and welcoming of eligible people from all backgrounds.
Some of the barriers
People may come to Purple Elm when…
There is no single type of person who needs support. These examples describe some of the situations that can make conventional help harder to access.
People experiencing financial hardship
People unable to afford professional assistance
People with limited confidence using digital services
People with limited financial literacy
People who find official correspondence difficult to understand
People whose first language is not English
People experiencing social isolation
Communities less likely to access mainstream services
Cost-of-living pressures
Extra pressure can make existing concerns feel heavier.
Increased household costs can make an existing financial difficulty more difficult to manage. An unexpected tax issue, benefit query, missed deadline or misunderstood official letter can add further stress.
Purple Elm aims to provide accessible early support so people can better understand their situation and identify appropriate next steps.
Our promise
No jargon, no assumptions, no judgement.
Just a respectful conversation about whether Purple Elm can help make things clearer.
Talk to us